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Product and brand performance

Identify strengths and weaknesses of products

Analyse product and brand performance

Identify product potential in varying markets

Claim substantiation

Defining target group segmentation

Enabling reformulation and cost reduction

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Product optimisation

Competitive assessments and category appraisals

Benchmarking and modelling 

Identifying drivers of liking and emotions

Temporal dominances TDS/TOS, TDL, TDE

Optimising product portfolio and range

Strategic positioning

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Innovation and product design

Agile and consumer centric innovation

Product design and prototyping

Screening concepts, design, packaging and prototypes

Quality control and shelf-life studies

Price sensitivity studies, including shopper and PoS

Concept Lab: development, performance-testing, diagnostics