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Product and brand performance

- Identify strengths and weaknesses of products

- Analyse product and brand performance

- Identify product potential in varying markets

- Claim substantiation

- Defining target group segmentation

- Enabling reformulation and cost reduction

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Product optimisation

- Competitive assessments and category appraisals

- Benchmarking and modelling 

- Identifying drivers of liking and emotions

- Temporal dominances TDS/TOS, TDL, TDE

- Optimising product portfolio and range

- Strategic positioning

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Innovation and product design

- Agile and consumer centric innovation

- Product design and prototyping

- Screening concepts, design, packaging and prototypes

- Quality control and shelf-life studies

- Price sensitivity studies, including shopper and PoS

- Concept laboratory: development, performance-testing, diagnostics