Combining sensory science

with the most advanced consumer, product, packaging, and brand research techniques.

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Sensory

Objective sensory profiles and sensory mappings are essential to understand a product category and monitor strategic product positioning.

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Using expert sensory profiling and descriptive methods to identify, describe, and quantify all sensory product properties we create a complete picture of your product.

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Qualitative research

Combining sensory science with qualitative and observational research, SAM Sensory and Consumer Research supports clients to get an in-depth understanding of consumers' behaviour and emotions.

 

 

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By mixing consumers explicitly recruited for their sensory abilities and qualitative techniques, we can uncover the context and maximise the desired product, brand and packaging experience through

    • Workshops
    • Focus Groups, Sensory Focus Groups & IHut Focus Groups
    • In-depth Interviews
    • Product Lab (co-creation)
    • Days in Life (Ethnographic research, Home Visits, Shopping Trips)
    • Product Value Design
    • Community Research
    • Consumer Day
    • Chatbots 
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Quantitative research

Whether in fully controlled conditions at our facilities or in other environments, we measure the acceptance of your product, package, brand and claims, identifying patterns of liking and consumer segments within your target market.

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Our extensive consumer databases and network of partners allow us to conduct large quantitative studies in 65 different countries around the world with unmatched logistical capabilities.

We design all our studies with your specific objectives in mind. Using sensory science and the most advanced research techniques, we identify opportunities to increase competitive edge by enhancing product performance and positioning strategy.

    • Bayesian Network
    • Conjoint Analysis
    • Preference Color Coding
    • Context Setting Research
    • Implicit Association Tests
    • Emotion Measurement
    • Neuropsychological / Behavioral Consumer Segmentation (Limbic®)
    • CLT - Central Location Test and CLT@Home
    • HUT - Home Use Test
    • Value Scoring
    • TetraClass Modelling
    • Molecular Sensory Science / Upstream Preference Prediction
    • Sensory Turf Analysis
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Sensory Consultancy: training, auditing and furniture

Our team of sensory scientists has the expertise and techniques to ensure your team can properly identify and measure sensory characteristics. SAM Sensory and Consumer Research can audit your sensory facilities and operations to identify areas to improve across panel management, methods and statistical analysis.

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SAM Sensory and Consumer Research has provided tailor-made sensory furniture solutions for its clients all over the world for many years partnering with sensign.

We help to find an individual solution for our client's space requirements, to maintain maximum flexibility at their facilities and at the same time to meet international sensory standards.

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Analytical and microbiological testing

Eurofins provide accredited sensory, analytical and microbiological testing services to guarantee the safety, quality and authenticity of your in-market products.