Why is sustainability important in cosmetics?

Sustainability is no longer a trend, it's a necessity. Consumers are increasingly aware of the environmental and ethical impact of their beauty choices. From ingredient sourcing to packaging, every aspect of a cosmetic product is under scrutiny.

Key drivers include:

• Regulatory pressure (e.g. EU Green Claims Directive, microplastics ban)
• Demand for transparency and traceability
• Growth of vegan, natural, and zero-waste beauty
• Corporate sustainability commitments

Validating your sustainability claims through independent testing builds trust and ensures compliance.