Understanding the 'white cast' impact: Eurofins C&PC cutting-edge method
In 2024, assessing the "white cast" effect has became a key focus in the cosmetics industry, particularly for suncare and tinted products, and this trend is expected to continue. The white cast phenomenon refers to the visible white residue left on the skin after applying certain formulations. Managing this characteristic, beyond the aesthetic impact, is essential for guaranteeing an optimal sensory experience for consumers.
To provide precise and objective results, Eurofins Cosmetics & Personal Care uses a CM 700-d chromameter or colorimeter to analyse the skin's luminosity (L*) before and after product application. This high-precision instrumental method allows for an assessment of the residual whiteness left by each tested formula.
As consumer expectations shift towards more refined sensory experiences, understanding and reducing the white cast effect is more important than ever. In products that require a protective layer, such as sunscreens, the intensity of this visual effect can significantly impact user perception and overall acceptability. The data derived from Eurofins C&PC's analysis equips manufacturers with the insights needed to formulate products that reduce the white cast while ensuring their efficacy.
This analysis empowers brands to optimise their formulas, ensuring that they meet the growing demand for both effective and aesthetically pleasing cosmetic products. By offering precise, quantitative data, Eurofins C&PC plays a pivotal role in helping the cosmetic industry develop innovative solutions that address both functional and sensory needs.
With this rigorous scientific approach, Eurofins C&PC reaffirms its commitment to enhancing cosmetic evaluations, thereby contributing to a better user experience and increased consumer satisfaction.