Testing tomorrow’s make-up: Between brave creativity and scientific rigour
As we enter the second half of 2025, make-up trends are merging aesthetic innovation with ethical and technological advancement. The spotlight is on skin that appears naturally smooth and healthy, paired with bold creative statements – think metallic shines, futuristic glosses, vivid pigments, and creative placement of blush, liner, and lipstick. This visual creativity is now expected to coexist with strong eco-conscious and high-performance claims.
At Eurofins C&PC, we empower cosmetic brands to meet these dual demands through:
Robust analytical testing:
- Allergen screening
- Heavy metals detection
- Microplastics analysis
- PFAS analysis
- UV filters and preservative quantification
- Identification of nourishing and functional ingredients
- Titanium dioxide, phthalates, formaldehyde, and fluoride testing
- And more.
And multicentric clinical studies:
- Evaluation of skin radiance and oxygenation
- Hydration and smoothing efficacy
- Sweat resistance and long-lasting wear
- No-transfer performance
- Brilliance, gloss, and colour payoff (especially for lipsticks, glosses, and eye products)
- Volumising, lengthening, and curling effects (mascaras)
- Compatibility and performance on diverse skin tones (inclusivity)
- Sensorial and visual impact of new textures: metallics, hybrids, glossy finishes
- And more.
In a market driven by expressive aesthetics and responsible innovation, Eurofins C&PC delivers the scientific evidence behind the next generation of impactful, inclusive, and sustainable make-up products.