Testing beyond the laboratory: Evaluating efficacy under real and extreme conditions
In today’s highly competitive cosmetics industry, product claims must withstand not only laboratory scrutiny but also the challenges of real-life use. At Eurofins C&PC, we maintain the importance of controlled laboratory clinical studies, as they provide essential, reliable data, while extending these studies to clinical real-world testing to capture user experiences. By evaluating cosmetic products in authentic environments, whether skiing, cycling or urban living, we provide information that reflects real-world performance.
Clinical real-world testing assesses the robustness, stability and sensory attributes of products under environmental stress factors such as UV exposure, wind, humidity, temperature fluctuations, and perspiration. These studies provide scientific evidence of efficacy and resilience in contexts that reflect consumers' daily routines and leisure activities.
Key benefits include:
- Results that are closer to real-world conditions
- A better understanding of the user experience
- More impactful and credible claims that truly resonate with consumers and support real-life product use
- Differentiation in a competitive market
- A complementary approach to traditional clinical studies
By integrating clinical real-world testing into its R&D process, Eurofins C&PC helps brands transform laboratory innovation into proven, field-validated performance, ensuring that every claim stands up to the realities of life.