Consumer Perception Studies

Understand how your products resonate with real users through survey-based feedback. Identify key attributes like texture, fragrance, and performance to validate claims and refine marketing strategies.

Sensory Evaluation Panels

Evaluate sensory attributes such as texture, spreadability, and fragrance using expert panels or consumer groups. Tailor formulations to meet sensory preferences and ensure a superior user experience.

In-Home Usage Tests (IHUT)

Gather authentic user feedback by testing products in real-life conditions. Assess long-term satisfaction, usability, and effectiveness directly from your target audience.

Hedonic Testing

Measure consumer liking and preferences for your products using hedonic scales. Identify areas for improvement and ensure your formulations meet consumer expectations.

Discrimination Testing

Identify subtle differences between product formulations with discrimination testing. This method ensures consistency in product quality and helps differentiate your offerings from competitors in the market.

Comparative Product Testing

Benchmark your product against competitors to identify strengths and areas for improvement. Validate superiority claims with robust comparative data.

Quantitative Method

Leverage quantitative testing methods to evaluate product performance and marketing strategies. Analyze measurable data on user preferences, efficacy, and competitive positioning to refine formulations and optimize your brand’s market appeal.

Qualitative Method

Gain deep insights into consumer behavior through qualitative approaches like creativity workshops, sensory focus groups, and home flash studies. These methods uncover emotional connections and detailed feedback to guide product innovation and marketing strategies.

Partner with Eurofins to gain a competitive edge through precise consumer insights and sensory testing solutions tailored to your needs.

• Expert Guidance: Collaborate with experienced researchers to design studies that align with your product goals and market positioning.
• Cost-Effective Solutions: Achieve robust results without exceeding your budget through efficient study designs and methodologies.
• Tailored Panels: Access diverse panels across demographics for reliable data that resonates with your target audience for real consumer feedback.

Proven Expertise

Decades of experience in designing and executing consumer perception studies ensure reliable data that supports your product claims.

Tailored Solutions

Customized study designs address specific business objectives, from product optimization to market positioning strategies.

Advanced Methodologies

Leverage cutting-edge techniques like descriptive analysis and in-home usage trials for comprehensive insights into consumer preferences.

Panel Diversity

Access diverse participant panels across demographics to ensure inclusive results that resonate with all target audiences.

Why Partner with Eurofins for Consumer Perception & Sensory Evaluation Testing?

Eurofins Cosmetics & Personal Care offers industry-leading expertise in consumer perception studies and sensory evaluation testing. Our tailored solutions provide actionable insights into user preferences, helping you optimize formulations, validate claims, and enhance marketability - all while staying cost-effective. Partner with us to ensure your products meet the highest standards of quality and consumer satisfaction!